| 1 |  | Flexible product development : building agility for changing markets / Preston G. Smith . - 1st ed. - San Francisco : Jossey-Bass, 2007. - xiii, 286 p. : ill. ; 24 cm
Thông tin xếp giá: : G109K26: 100009425, G109K26: 100014567-100014569, G208K15: 100009426, G208K15: 100014570 |
| 2 | | Stimulating innovation in products and services : with function analysis and mapping / J.Jerry Kaufman, Roy Woodhead . - Hoboken, NJ : Wiley-Interscience, 2006. - xv, 235 p. : ill. ; 26 cm. - ( Wiley series in systems engineering and management )
Thông tin xếp giá: : G109K27: 100007114, G109K27: 100014046, G109K27: 100014486, G208K16: 100007113, G208K16: 100014045, G208K16: 100017621 |
| 3 | | The PDMA toolbook 3 for new product development / edited by Abbie Griffin, Stephen Somermeyer . - Hoboken, N.J. : John Wiley, 2007. - xxiii, 520 p. : ill. ; 25 cm
Thông tin xếp giá: : G109K28: 100014457-100014460, G208K15: 100014455-100014456 |
| 4 | | Think two products ahead : secrets the big advertising agencies don't want you to know and how to use them for bigger profits / Ben Mack . - Hoboken, N.J. : John Wiley & Sons, 2007. - xiii, 242 p. : ill. ; 23 cm
Thông tin xếp giá: : G109K25: 100014447-100014450, G109K27: 100007476, G109K27: 100013944-100013945, G208K16: 100007475, G208K16: 100013943, G208K16: 100014446 |
| 5 | | Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits / Kevin Clancy, Peter Krieg . - Hoboken, N.J. : Wiley, 2007. - viii, 296 p. : ill. ; 24 cm
Thông tin xếp giá: : G109K30: 100014470-100014472, G109K30: 100014798, G109K30: 100017653, G109K30: 100017797 |